Cheers to the golden age!
Before Pilsner's creation, beers around the world were dark and cloudy. However, in 1842, Pilsner introduced the world's first golden beer, later known as the Golden Revolution, ushering in a new era of transparent and golden beer. In 1903, brewers discovered that in Tsingtao, China, there was the same soft water source and high-quality ingredients, and Pilsner was introduced to China.
Over the course of 120 years, Tsingtao Beer Group, having undergone significant development, launched the limited edition Pilsner for its 120th anniversary. As an annual limited product, it represents an excellent opportunity for emotional interaction between the brand and consumers, empowering the brand and enhancing its value. The overall design of Pilsner beer continues the sense of classical German aesthetics, with the classic color combination of black, red, and yellow, and the soaring eagle and galloping horse symbolizing German culture, establishing a delightful experience of authentic German beer. The overall illustrations depict Pilsner's story through finely crafted copperplate prints, embodying the historical weight brought by Qingdao Beer's 120th anniversary and the ultimate sense of sophistication revealed through delicate brushstrokes.
The image of a monk and a brewer with their hands unfolded not only expresses the mysterious process of yeast fermentation but also serves as a visual centerpiece to guide consumers in reading brand and product information. It proudly communicates the 120th anniversary celebration, which is not the end but rather resembles the opening of the doors to the next golden age, slowly unfolding...
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